It's hard to resist when Jeffrey Brown, founder and chief executive of Brown's Super Stores, serves a slice of sweet potato bundt cake. Moist. Delicious. "It's our own recipe," Brown said, "one of probably a thousand recipes we've developed." Look on the outside of Brown's 11 supermarkets and the store sign reads ShopRite. Supermarket operators, who, like Brown, join the retailers' marketing and distribution cooperative, Wakefern Food Corp., use the ShopRite name and inventory, but they run their stores according to their own standards and product mix - including, at some of Brown's stores, sweet potato bundt cake. "We're in North Philly, and a lot of our customers, if you follow their...
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