The smell of waffles wafted through the lobby at Rita's Franchise Co., the water ice and custard company headquartered in Trevose. It was heavenly, all in the name of science, research and the development of a possible waffle cone in the company's test kitchen across the hall. Franchise companies such as Rita's face lots of important issues, particularly in the employment realm. Jeffrey A. Moody, 56, the chief executive, encounters a more personal challenge every day on the job. For a guy who works around water ice, custard and gelato daily, you look pretty svelte. Oh, man, I'm fatter than I look. I've got to get out and run more. I don't know where you get the self-restraint. We have new...
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